Icelandic Spirit, Along With Volcanoes, Elves and Sheep, Inspire New Ad for Skyr

Inspiration for a commercial can come from anywhere, so why not a video of people playing volleyball in front of an erupting volcano near Reykjavik? Joan Creative, in its first work for dairy company Icelandic Provisions, used the eye-catching game footage that went viral as a spiritual guide for a campaign launching today for the...